Strategy · Growth

Growth Advisory

Strategic advisory and infrastructure builds for growth operations. Attribution, affiliates, retention, and ongoing strategic partnership.

Varies

2 weeks – ongoing

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$24M

Annualized Revenue

Supplement brand built to $24M run rate in first 10 months — W-2 verifiable

$100K

$2M/mo

Brand Scale

10%

40%

Subscription Take-Rate

The Engagement

What this is

Strategic advisory and infrastructure builds scoped to where your growth is leaking — attribution, affiliate programs, retention, and ongoing strategic partnership.

How it works

Four engagement types: attribution build, affiliate build, retention optimization, and advisory retainer. Each scoped independently or combined.

What You Get

Attribution System

Production dashboards with real-time ROAS, CPA, LTV by channel and campaign — sourced from your payment processor, not platform metrics. S2S postback setup recovering 20–40% of iOS conversions.

Affiliate Program

New build or restructure: platform configured, tracking installed, publisher tiers defined, compliance framework documented, operations manual delivered. First publisher cohort activated.

Retention Infrastructure

Cancellation downsell flows, dunning sequences, win-back campaigns, and cross-sell automations built directly in your platform. Before/after LTV projections.

Strategic Advisory

Monthly retainer: 2 strategy calls/month, async access, monthly performance summary, and quarterly business reviews. Growth strategy, channel mix, unit economics, attribution, and team structure.

What Gets Built

Attribution & Analytics

Real-time dashboards showing ROAS, CPA, CAC, LTV, revenue, and ad spend by channel and campaign — all sourced from your payment processor. Includes attribution reconciliation view showing the dollar gap between platform claims and reality. S2S postback setup for Meta CAPI, Google Enhanced Conversions, and TikTok Events API.

Affiliate Program

New build from zero or audit and restructure of an existing program. Platform configuration, offer architecture, 3-tier publisher structure with escalating payouts, S2S postback tracking, fraud prevention, FTC-compliant creative specs, and a 10–15 page operations manual for ongoing management.

Retention & Subscription

Cancellation downsell flows matched to cancel reasons, dunning retry logic with card updater activation, multi-touch win-back sequences, cross-sell automations, and subscriber portal friction reduction. Built directly in your platform — Recharge, Skio, Chargebee, Klaviyo, Attentive.

Growth Strategy

Monthly strategic access: channel selection, budget allocation, scaling thresholds, unit economics tracking, attribution architecture review, team structure guidance, and vendor evaluation. Two calls per month plus async access with quarterly deep-dives.

Channel Mix & Unit Economics

Paid, organic, affiliate, email, referral — how each channel is performing against real payment processor data. Concentration risk flagged. CAC, LTV, contribution margin, and payback period tracked monthly.

Team & Vendor Assessment

Who you need, who you have, what's missing. Hiring criteria, interview rubrics, vendor evaluation, and SaaS cost audits. Build-vs-buy decisions grounded in your actual economics.

Engagement Options

Attribution Build

3–6 weeks

Production attribution system with real-time dashboards, data pipeline, and S2S postback setup.

Deliverables 5-view dashboard, user guide, pipeline documentation, team training, 30-day support.

Affiliate Program Build

2–4 weeks

New program build or existing program audit and restructure. Full tracking, compliance, and publisher sourcing.

Deliverables Live program, operations manual, first publisher cohort activated, 30-day support.

Retention Optimization

2–4 weeks

Audit + implementation of cancellation flows, dunning, win-back, cross-sell, and member experience.

Deliverables Before/after report, all flows built in your platform, handoff documentation.

Strategic Advisory Retainer

Monthly (3-month minimum)

Ongoing strategic partnership. Growth strategy, channel mix, unit economics, scaling decisions.

Deliverables 2 calls/month, async access, monthly performance summary, quarterly business review.

How It Works

Scoping & Kickoff

1–3 days

We identify which growth levers matter most for your business. Some companies need one engagement, some need multiple in sequence. Scoping call determines the right starting point.

Build or Advisory

2 weeks – ongoing

Infrastructure builds (attribution, affiliate, retention) follow a build-validate-handoff cadence. Advisory retainers follow a monthly call + async cadence with quarterly reviews.

Handoff & Independence

At completion

Builds include documentation, training, and a 30-day support window. Your team owns and operates the infrastructure independently. Advisory retainers include offboarding packages at engagement end.

Common Questions

Do I need to do all four, or can I start with one?

Start with whatever is leaking most. A growth audit surfaces which lever matters most. Or if you already know — your attribution is broken, your affiliate program is underperforming, your churn is high — start there. The engagements work standalone and in sequence.

What does the attribution build actually produce?

A production dashboard showing ROAS, CPA, CAC, LTV, revenue, and ad spend by channel and campaign — sourced from your payment processor, not platform-reported metrics. Includes an attribution reconciliation view showing the gap in dollars between what platforms claim and what actually happened.

What's the difference between the advisory retainer and just hiring a fractional CMO?

This is strategic guidance, not campaign management. You get an operator reviewing your real numbers and pressure-testing spend decisions, but your team executes. The retainer is scoped to high-leverage advisory — not 40 hours of hands-on management.

How quickly can retention changes show results?

Some fixes produce immediate signal — a cancellation downsell saves subscribers the day it goes live. Reliable LTV impact measurement requires 60–90 days of post-implementation data. We provide before/after projections at handoff.

What platforms do you work with?

Attribution: PowerBI (default), Looker Studio, or spreadsheet models. Affiliates: Everflow, TrackDesk, Impact Radius, CAKE, ShareASale, CJ. Retention: Recharge, Skio, Chargebee, Klaviyo, Attentive, Postscript. Payment: Stripe, Shopify Payments, NMI, Sticky.io.

Is there a minimum commitment for the advisory retainer?

Three months. After the initial quarter, month-to-month with 30-day notice. The three-month floor exists because meaningful strategic work requires at least one full quarterly cycle to assess and recalibrate.

Do I need a developer for the attribution build?

Yes, for S2S postback configuration — Meta CAPI, Google Enhanced Conversions, and TikTok Events API. This recovers 20–40% of iOS conversions lost to pixel-only tracking. Estimated developer time is 4–8 hours during weeks 2–4.